A Measurement Model of Students’ Behavioral Intentions to

Use Second Life Virtual Environments

Yunfei Du

Assistant Professor

College of Information, Library Science, and Technologies

University of North Texas

Denton, Texas 76203

940-369-8093

Abstract

Applying Theory of Reasoned Action, this paper reported a measurement tool to survey how students’ attitudes influence their behavior intentions. One hundred and twenty library and information science students were introduced Second Life virtual environments during a face-to-face training and completed the survey instrument after the session. The correlation coefficient between latent variables attitude and intention was .52. The survey yielded a Cronbach alpha score of .93, indicating a plausible reliability. Factor loadings for attitudes and behavior intention were 79.27% and 65.0%, respectively, suggesting robust construct validity.

Posted by admin on September 8, 2008
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